Creating a career site that manages to successfully entice legions of candidates is a hell of a balancing act. You must get so many things right, from the adverts to the opportunities to the visuals. All it takes is one small element to completely turn candidates off altogether.
In no particular order we've listed 10 career sites that have nailed all those vital things a career site should have.
Barratt Developments – Barratt embrace the notion of the workplace as a community, proudly boasting a number of the jobs they have created for people either directly or indirectly, as well as the new homes built on an annual basis. The other features site visitors can make use of include:
- Categorised areas for people in various stages of their professional development.
- How they go about boosting inclusivity within the organisation.
- Video content focusing on some of the thriving employees within the company.
Breedon Group – Breedon know that if you want to make a name for yourself, you’ve got to distinguish yourself from everyone else. And Breedon makes a notable effort to do that on their career site, as well as:
- Provide employee testimonials from people who have climbed the Breedon ladder.
- A day in the life at Breedon as explained by seasoned employees.
- What their recruitment process entails.
Cancer Research UK – The leading UK charity hosts several features on their career site that give candidates a solid idea of the diverse roles they can apply for within the company. The career’s site most prominent features include:
- The jobs available within each team.
- The benefits you can reap because of your commitment.
- Video content describing life in the company.
Caterpillar UK – Caterpillar UK place a lot of emphasis on their workforce, or more specifically their work culture and developing it into a group of people primed to support each other and progress the business simultaneously. This mindset is fully encapsulated on the career site, as well as:
- Championing their Equality and Diversity policy.
- A listing of the Employee Resource Groups they are in contact with.
- Career areas that applicants can dive into.
DHL Supply Chain – One of the biggest concerns about a job advert is that you send an application off into a black hole with no idea what to expect. But DHL’s career site outlines every step of the recruitment process in minute detail, giving candidates a solid idea as to what to expect when they apply. Other revealing features include:
- Clarity on career functions within the business.
- Opportunities for Graduates and Apprenticeships
- Tips for writing the perfect job application.
Dialog Semiconductor – Sometimes, it helps to have an idea as to the kind of work environment you will be entering. This career page paints a vivid picture of what your future workplace looks like, giving you the closest thing to clairvoyance as to what your life will be like. When taking a common browse around the career page, you will find items that:
- Map out the career of an engineer both from an individual standpoint, as well as within the wider team framework.
- Enunciate the values that the company lives by.
- Tell you what other employees have to say about the company.
Go Inspire – As a brand that specialises in marketing, Go Inspire know how to increase their visual appeal to candidates and live up to their namesake. In addition to eye-catching graphics, their site includes:
- A list of benefits employees can enjoy as part of the company.
- Interviews with the core team.
- A listing of values and work standards the company lives by.
Marriot Hotel – An international chain, Marriot has over 30 hotel brands across the world, with a widespread notion of what an employee looks for in a company, including:
- The perks of the job, including travel benefits and recognition schemes.
- Opportunities for students and graduates.
- Awards they have won over the years.
Samworth Brothers – Samworth Brothers take their responsibilities to the community and environment very seriously, describing in detail how they fulfil these responsibilities, a welcoming trait in any employer as well as:
- Case studies from experiences employees.
- Graduate schemes available through the company.
- Facts and figures from their annual Charity Challenge.
Sytner Group – Sytner seems to value the mindset that recruitment is a two-way process. It’s not just about making sure you are right for the company. It’s about making sure the company is right for you. And the Sytner Group goes into extensive detail to explain why ‘your next job should be at Sytner’. Some of the reasons include:
- What learning and development looks like under the Sytner Group.
- The benefit schemes ran by the company.
- How the teams support their local communities.
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