Many moons ago recruiting was far from rocket science. Hiring Managers would simply place an advert in the local newspaper and be inundated with response. Fast forward a decade job seeking behaviour and our approach to candidate attraction could not be more alien. 

Attracting and recruiting talent is tough. Record levels of employment, skill shortages, Brexit uncertainty and the rise of the 'Digital Age' have all impacted our approach to candidate attraction and recruitment. 

The modern-day recruiter has been forced to adapt their skill set accordingly. We're no longer just a skill assessor or an applicant processor. We're a psychologist, a marketer and a detective, tasked with making recruitment more efficient and effective. 

With an ever-evolving candidate landscape and a wide array of digital channels at our disposal, how do you identify the right recruitment tools for your business? 

Compete & Attract more Talent

When competing against 'market leaders' for talent what can you do? Firstly, let's start with what not to do.

Sometimes, for whatever reason a recruitment campaign fails. It's not ideal but hey, these things happen. Even a genius can fail from time-to-time. 

For a lot of recruiters the natural reaction is to increase the advertised salary to 'appeal to more candidates'. They'll scour their competitors sites for vacancies, identify the salary discrepancy and presume the salary must be the catalyst to candidate attraction. 

Never underestimate the power a career site yields in the candidate attraction process. They can make or break a recruitment process. And below, we've listed the top 5 benefits of having a career site. 

By having a high quality career site in place businesses are able to increase SEO, better compete for talent and ultimately reduce recruitment costs.

A recent study by Zety found that 77% of job seekers visit a company website to look for jobs, in turn career sites account for 27.35% of all hires. Sounds great right? Unfortunately, creating a top- notch career isn't an easy feat. 90% of career page visitors leave without applying (source workable). 

Creating a career site that manages to successfully entice legions of candidates is a hell of a balancing act. You must get so many things right, from the adverts to the opportunities to the visuals. All it takes is one small element to completely turn candidates off altogether. 

In no particular order we've listed 10 career sites that have nailed all those vital things a career site should have. 

Many employers still believe that salary is by far the biggest motivator for employees. However, for top performers salary is just part of the equation. 

Money is of course important, without an adequate income we can't meet our most basic needs (think Maslow's Hierarchy of needs). For employees to really perform they need much more, they need to be psychologically satisfied.

By 2020 it's predicted that Millennials will make up 35% of the global workforce, whilst the even younger 'Gen Z' group will make up 24%. With little over 16 months until the statistics becomes reality it's never been more important to attract and recruit younger talent to the business. 

To help you understand the mindset of a millennial we've compiled 5 key statistics on their behaviour and how to utilise social media to attract younger talent.