Compete & Attract more Talent
When competing against 'market leaders' for talent what can you do? Firstly, let's start with what not to do.
Sometimes, for whatever reason a recruitment campaign fails. It's not ideal but hey, these things happen. Even a genius can fail from time-to-time.
For a lot of recruiters the natural reaction is to increase the advertised salary to 'appeal to more candidates'. They'll scour their competitors sites for vacancies, identify the salary discrepancy and presume the salary must be the catalyst to candidate attraction.