Advert 'gobbledygook' is putting the younger (millennial) generation off applying for your job vacancies, the BBC have revealed. Here's why...

Business in the Community asked 16 to 24-year-olds to rate entry level job adverts from 65 companies. More than half did not have a clear job description.

Words such as DOE, OTE and KPI may be familiar to you, but are baffling to young jobseekers. Business jargon such as this is ultimately discouraging younger applicants. However, there's more to a job advert than just the description. Find out how to write an effective job advert here. 

Are you using fancy internal job descriptions? Avoid these common mistakes at all costs.

It was highlighted in the BBC's report that job titles are also putting candidates off viewing your advert. Confusing titles simply don't mean anything to your audience and if anything, harm the amount of applications you'll receive. Job boards work on keywords and failing to mention them will impact your advert response dramatically.  

Millennials, your future workforce, add to the diversity of skills in your workforce. Alienating them this early on in life could adversely impact your employer brand.  

Download our Guide to writing a great job advert