Take a look at our 4 top tips to creating a job advert that attracts top talent!
1) Did You Include A Salary Band?
If you haven't listed a salary or have used the phrase negotiable / depending on experience, quality candidates are less likely to engage with your advert. Research suggests that applications increase by 42% with an appropriately listed salary band.
2) The Company
This is an advert not an internal job description, sell the role and sell the company. This should be done within the first 3 lines of the advert as this is all a potential candidate will see until they click into the advert detail. Make them click into your advert and not your competitor's. Tell them why it is a great place to work!
3) Unusual Job Titles
The job title should be easily recognisable. Avoid "fancy" internal job titles. Do not include the location or the salary in the job title, this will affect where the job appears in the search results and ultimately the quantity of applicants.
4) Branded Adverts
Are you adverts branded? Statistics show that a branded advert attracts 3 times more response from candidates per role. Not only are you missing the chance to stand out from the job market competition, you're also missing out on increasing brand awareness. Quality candidates will want to know who they're applying to! Increase your talent pool and chances of filling your role with a branded advert.
If you would like any further advice on perfecting your job advert or would like to understanding the best place to advertise your role to gain maximise exposure please get in touch today.