From the car failing to start to the family emergency with the third cousin twice removed, as hiring managers we've heard all the excuses in the book from candidate's looking to cancel their interview.

When arranging an interview with a potential employee, there is always the niggling possibility that they may not turn up.

Sometimes the most annoying cases are not the lame excuses, but when talented candidates reject the invitation after reading a bad review from a disgruntled ex-employee, or not falling in love with your company's employer brand. 

This is unfortunate, but backs the point that first impressions are vital. Potential employees want to know the type of company they are going to be working for. The most common sources of information are going to be the company website and social media accounts such as Facebook and Twitter.

An ideal way to ensure your employee brand is welcoming is to make sure your social media reflects your brands personality. For example, posting pictures of employees on their birthday, dress down days or any company events/activities provides a nice insight to your business.

An engaged workforce is a happy workforce. 

Staff testimonials are another great way of giving candidates an insight into the type of company they’re applying for as well as the type of environment they can expect.  Here's some free tips from Workvine on how to improve employer branding.  

Sometimes, the best way for a candidate to show what they can offer you is if you show what you can offer them in turn. Take a look at our article on Top 5 employee perks; what your employee's really want!