Job candidates will look for many things when on the job hunt. They may look for a company that's in touch with their tech-side, offers certain employee perks, or they may strive to work for a business that will keep them engaged in the long run.There is one thing that will draw people in like a fish to a hook, something that can make or break a candidate’s decision to apply to your company.

Your company culture.

It is a universal truth that reputation precedes. And whatever reputation your company has beforehand will be a major deciding factor in whether applicants flock to you. In fact, Glassdoor reported that 69% of candidates would not take a job with a company with a negative reputation, even if they were floating in the limbo of unemployment.

That is why it is of the utmost importance that you consider how to maximize the strength of your brand to outside candidates. Linkedin’s research notes that 75% of job seekers consider an employers brand before even applying for a job.

Here's a few ways to showcase your company culture and enhance your employer brand:-

Showcase Your Work Environment 

If you want to give people an idea as to what life at work would be like, give the candidate a preview of your workplace. Take photos of people at work and post them online, share testimonials from your staff, and most importantly, the team spirit. If candidates are going to be dedicating eight hours a day to a job, they will want to know that they are working alongside welcoming, supportive, and occasionally fun-loving colleagues. This leads us into the next point…

Show the Social Side with Social Media 

Today, if someone wants to send a message, Facebook and Twitter will ensure that that message spreads like wildfire. By posting amusing pictures and anecdotes online, social media will act as that window into company life and show people what they have a chance to be a part of.

Show the Progression 

A budding career is a lot like a plant, you have to help it grow. For the sake of normality, you don’t have to actually water a career, but candidates are attracted to roles, and by extension, companies, that will help them grow. This is especially appealing to the millennial generation. Companies are going to be far more appealing to candidates if every day is treated as a new opportunity to develop.

Give Your Brand a Unique Identity 

When we think of many companies, it’s not uncommon for us to think in terms of what they do. A company with a strong brand identity should have people thinking about what they are. Your company should tower above others, bolstered and defined by its values and purpose that separate it from everyone else. By doing this, you can ensure that employees look to your company not as a choice, but rather the choice.

A reputation and a brand can take a lot of time and effort to build, but as the old saying goes,

“If you build it, they will come.”

And one day, these same candidates could be championing your brand and finding new ways to take it forward.