Are you putting candidate experience at the heart of your recruitment process? Employers who refuse to prioritise their candidate journey could be irreversibly damaging their brand and hampering business profitability.
A bad hiring experience can have more repercussions than you may initially think. High workflow drop off rates and dwindling levels of repeat applications are just the start.
With the continues rise of social media candidates have the perfect medium to amplify their voice and share their experiences with the world. In fact, 33% of candidates who've had a bad hiring experience plan to share their frustrations online.
All it takes is one viral review to create thousands of negative preconceptions of a brand. Brand matters in business with a recent PWC report finding that 35% of people ranked 'trust in a brand' amongst their top influences when purchasing from an organisation.
The truth is poor candidate experience could be effecting your bottom line. Having to fix brand perception is an expensive and difficult rescue mission making candidate experience critical to business performance.